The answer is simple: VALUE!
Whenever we make a purchase, we consider the “value” we receive. It’s no different when hiring a professional photographer. Unfortunately, not many people readily understand the value of hiring a professional photographer. Below we provide some insight into the value a professional photographer brings.
Interest in You
A professional photographer will spend time getting to know their subject(s). Their preferences, needs and special requests. The professional photographer brings the knowledge, experience and capability to capture and craft images in the manner and style you prefer. Whether traditional or photojournalistic, a professional photographer works with your desires in mind. A professional photographer helps you establish his or her “assignment” so you can focus on making the memories.
A professional photographer brings an artistic eye to the equation. One focused not only on the subject but also the background, the lighting, the composition, the depth of field and a host of other elements that not every one can “see” when crafting an image. Artistic vision and the ability to “see” the image helps a photographer craft memorable images vs. snapshots.
High End Equipment
A professional photographer uses the latest digital SLR equipment and most importantly, knows how to use it. Today’s professional equipment has multiple and complex functions that allow a photographer to manipulate focal length, shutter speed, aperture, and depth of field to compliment almost any subject. It also allows the capture of crisp and sharp photographs in low light, with little to no image degradation.
Understanding of Lighting
A professional photographer understands and knows how to capture natural looking images in any kind of light. Whether in the studio, outdoors or low light situations, a professional photographer knows how to add the right amount of direct, bounce or supplemental lighting to fill the scene, compliment the subject and maintain a natural looking image. A professional photographer won’t fall prey to “red eye”, blurred or severely under or over exposed images.
Post Processing Software
A professional photographer will utilize high end post processing software that allows him or her to effectively correct color, adjust exposure, manipulate hue, saturation, lens distortion and edit images for a professional look.
A professional photographer focuses on capturing high quality images and the objective thereafter is to preserve these images high quality printing. Professional photographers will bypass the low cost volume “snapshot” printing providers and work with a custom lab that will help assure the delivery of only the finest images.
Professional photographers bring value in other ways too. These are just a few examples. While it does cost more to hire a professional photographer vs. a friend or relative with a digital camera, professional photographers bring far greater value and quality to the end product. As the old saying goes, “you get what you pay for” and paying for a professional photographer will bring you custom crafted images you’ll be proud to display and share for years to come.
Author: William Turnbull