You have a small business with an online presence and you are ready to level up your social media with branding photos to attract and engage your dream clients. Awesome! So what should your first steps be? Here are 3 steps to take before hiring a branding photographer.
3 Steps to Take Before Hiring a Branding Photographer
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Step 1 – Define your ideal client! You need to know exactly who you are trying to attract. One exercise to do is to write down everything you know about your ideal client. Where they work, how much they make, where they live, what type of car they drive, where they shop for home furnishings and clothing, where they dine out, etc. You can even give them a name so they come to life for you. Knowing exactly who you are trying to attract helps to clarify your message because you will know exactly who to talk to these prospective clients because you will already know them.
Step 2 – Defind your brand! Who are you, what do you or your business do, what is your message, how do you want people to think about you, what product or service do you provide and how does it help your clients? Know who you are helps to clarify your message to prospective clients so they feel like they already know you and will want to work with you. You will also want to select your branding colors so you know what to wear to your branding shoot. You can check out how some of my clients show up for their brand in my Branding Gallery
Step 3 – Design your website! Before getting photography done, know what photos you need! Yes, branding photography provides you with a collection of images, but you want to be sure you have the images you need to make your website sparkle and stand out. Your photographer will want to know if you need a banner, headshot, lifestyle photos and what size images are needed for your website. Having your website design in hand makes the entire process smoother and you won’t waste money on images that don’t work for your site. If you need a website designer, I highly recommend www.buildabetterweb.site
