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How Branding and Photography Go Hand in Hand

If you have a business, then you’ve been hearing the term Personal Branding lately and you might wonder what photography has to do with branding.  Well, they actually go hand in hand!

How Branding and Photography Go Hand in Hand

In order to have a cohesive, comprehensive brand, first you must define it.  You need to know who your client is and exactly what your message is to them.  Then you need to get that message out to the world and what better way than with stunnning, lifestyle photographs that help prospective clients get to know you, start to trust you and want to work with you.

branding and photography go hand in hand

The first step in bringing your brand to life it to educate your photographer on…

  • Who you are
  • What you do
  • What your message is
  • Where you work
  • What service or product you provide and how it helps your clients

branding and photography go hand in hand

Your branding photographer will have an extensive consultation with you to dive deep into the answers to these questions in order to know how to photograph you.  You will discuss…

  • What your current branding is
  • What your branding colors are
  • How you want your clients to view you and your business
  • Where you are currently using your images
  • Where you want to use your images in the future
  • What stories you want to tell
  • What you will wear
  • Where your session will be held
  • What props should be used in your shoot

Using Props in Personal Branding Photography

You will also discuss where you are going to use all your images…

  • About me/Employee page on website
  • Website images
  • Social Media
  • Blog
  • Email signature
  • Facebook/Google Ads
  • E-course/online programs
  • Downloadable resources ie. PDFs
  • Online newsletter articles
  • Flyers/emails for speaking engagements
  • Business cards
  • Marketing materials/brochures
  • Magazine/catalog for your business
  • Online store
  • Presentations/tradeshow images
  • Thank you cards for clients
  • Holiday cards for clients
  • Welcome package for clients
  • Podcasts

Aremed with all this information, your photographer will design and plan your photoshoot to capture the exact images you need to help you attract and engage your ideal clients!

You and your brand are the most important aspects of your business.  Make sure your brand reflects what you stand for, who you are and what your message is.

Written by Sarah Morgan, a San Diego based branding photographer.

Welcome! We are so excited you are interested in our Survivorship Series Portrait Project!


Cancer has woven its threads through my life, touching the lives of those dearest to me. Witnessing their journey – marked by courage, grace, and unwavering strength – stirred something deep within my soul. It ignited a desire to honor their resilience, to celebrate their beauty amidst adversity.

 

When I shared my vision with my makeup artist, her immediate embrace of the idea mirrored my own passion. We longed to create an experience that would envelop these remarkable individuals in warmth and care, immortalizing their spirit in timeless portraits. Yet, we stood at the threshold, unsure of how to take the first step.

As fate would have it, serendipity intervened. Through a chance encounter, I crossed paths with Xavier G and Kristin C from the San Diego American Cancer Society. Their enthusiasm for our project was immediate, their eagerness to join forces infectious. And thus, the Survivorship Series Portrait Project was born – a testament to collaboration, compassion, and the power of shared purpose.

 

Today, with hearts brimming with gratitude and excitement, we unveil this labor of love. To the women and men of San Diego who bear the weight of a breast cancer diagnosis, we extend an invitation. An invitation to be seen, to be celebrated, to be cherished. Know an extraordinary soul deserving of this gift? Nominate them for a complimentary portrait session, complete with professional makeup artistry, a bespoke photoshoot, and two meticulously retouched digital images.

Together, let us weave a tapestry of hope, resilience, and boundless beauty – one portrait at a time.

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Sarah morgan photography

Serving San Diego & Beyond

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